SAVE A TREE, PEE IN A BUSCH //
We called on Busch Light drinkers to save trees by peeing back into their Busches.
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– Webby Awards – People's Voice Winner – Video, Experimental & Weird
– One Show – Merit – Social Media – Stunts & Activations
– One Show – Shortlist – IP & Product Design – Physical Product In-Market -
– Agency: The Martin Agency
– CD: Dustin Dodd
– CD: Graham Unterberger
– Creative: Lex Cabrera
– Creative: Adam Goffstein
THE CASE STUDY //
THE PEE-S-A //
