THE BUSCH GUIDE //
We created a wilderness survival manual called the Busch Guide to help beer drinkers de-escalate bear encounters with beer, avoid poison ivy with also beer and find shelter with Sarah McLachlan.
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– Billboard
– Forbes
– Variety
– People
– New York Post
– E News
– Country Living
– CNN
– PopSugar
– Time (Funniest)
– Billboard (Top 10)
– The Athletic (Top 10) -
– Agency: The Martin Agency
– ECD: Jerry Hoak
– GCD: Mike Kelley
– CD/Creative: Graham Unterberger
– CD/Creative: Dustin Dodd
– Producer: Cecilia Jackson
SUPER BOWL SPOT //
BRAND CAMPAIGN SPOTS //
THE BUSCH GUIDE BRAND SURVIVAL SKILLS //
We also created a “brand survival” edition of the Busch Guide to help marketers, designers, and distributors navigate the unrelenting challenges of branding.
