LEGEND OF THE LIZARD //
When someone’s at the top of a given field for 25 years, their story usually warrants a documentary. So we made one about the GEICO Gecko. The GEICO Caveman, who was invited to participate in the project, was less than thrilled with it.
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– Adweek (The 20 Best Ads of the Year)
– Little Black Book (Work of the Year)
– Variety
– Forbes
– Fast Company
– Ad Age
– Adweek
– Shots
– Muse by Clio
– SHOOT (Top Spot of the Week) -
– Cannes – Shortlist – Film Craft
– Clio – Silver – Film Craft – Direction
– One Show – Shortlist – Branded Entertainment – Use of Humor – “Nightmare”
– Shots Awards The Americas – Shortlist – Ad of the Year – Concept Above Two Minutes
– Shots Awards The Americas – Shortlist – Ad of the Year – Direction Above Three Minutes
– AICP Next Awards – Shortlist – Branded Content & Entertainment
– AICP Post Awards – Shortlist – National Campaign – “Legend of the Lizard”
– AICP Post Awards – Shortlist – National Campaign – “Nightmare”
– AICP Post Awards – Shortlist – National Campaign – “Commercial Cuddles” -
– Agency: The Martin Agency
– GCD: Neel Williams
– CD: Ryan Raab
– CD: Dustin Dodd
– CD: Graham Unterberger
– Producer: Maggie Weishaar
THE CASE STUDY //
THE CAVEMAN 2:00 TEASERS //
THE TRAILER //
THE DOCUMENTARY //
"Legend of the Lizard" features unaired footage and unforgettable interviews from the Gecko’s customers, colleagues and Caveman alike, the result is a stunning portrait of an icon who changed the insurance game forever.
THE SPOTS //
We trimmed the doc into four :30's that aired one-per-hour leading up to Super Bowl LVII, telling Gecko's story in four sequential chapters: His Rise, His Drive, His Secret, and His Influence.
THE FEATURETTES //
In addition to the trailer, to further promote the documentary, we released featurettes showcasing some of the most doting participants in the film, the Gecko’s Auntie and his high school football coach.
THE ARTIFACTS //
In research for the documentary, we unearthed and recreated a variety Gecko artifacts, imagery, and collectibles including but not limited to childhood photos, his GeckO’s breakfast cereal, his signature sneakers, trading cards, and even the monument in his hometown.
